MobAff Acquired by MediaWhiz a Matomy Media Group

NEW YORK and TEL AVIV (July 9, 2013) — Global performance marketing company Matomy Media Group today announced the acquisition of Fort Myers, Fla.-based mobile affiliate network MobAff. MobAff will be integrated within MediaWhiz, a leading North American performance marketing agency acquired by MATOMY earlier this year. The acquisition of MobAff will bolster MediaWhiz’s burgeoning [...]

1 Million Tracked Clicks for Free

If you’re not tracking your mobile traffic, you’re throwing your money down the toilet. Tracking and analytics are the key to uncovering high value targeting that can produce significant volume and ROI. Since our start we have released free guides and training to help grow Mobile Performance Marketing. Our goal is to get more advertisers [...]

AdTech San Francisco 2013 Recap

  AdTech was one of the first conferences I ever visited, and 7 years later still delivers. Although this year was smaller than previous years, I don’t think its because the industry is shrinking, there is just more consolidation and less businesses willing to justify the cost of exhibiting in these uncertain times. San Francisco [...]

LeadsCon Vegas 2013 Recap

by: Alexander Tsatkin This was the first LeadsCon I’ve been to, which is interesting considering I’ve been in the industry 7 years. Before I get into the details, I can tell you that if you haven’t been, you’re missing out. This was one of the most productive, focused, serious minded group of people I’ve come [...]

Performance Marketing Network MobAff Launches New Ad Tracking Service

First Mobile Analytics And Optimization Platform Designed To Streamline Offer Distribution Los Angeles, CA March 28, 2013 MobAff today announced that their new mobile platform, a centralized solution for advertisers and distribution partners, will be available for beta testing starting April 1, 2013. The platform will allow for its users to traffic offers from any [...]

State of Mobile Marketing According to MobAff

State of Mobile Marketing According to MobAff Download the PDF here We have just released our State of Mobile Marketing Report. Inside you will find information that will help you both understand the mobile marketing landscape of today and how you can increase your ROI. Some of the things we cover are: Campaigns that Work [...]

Truth About Running Facebook Mobile Traffic

I keep hearing about Facebook and mobile and how its going to “change everything” but I haven’t messed with it much because Facebook (like Google) broke my heart. Let me explain why I’m not a fan of both giants. They seem to not care about  their advertisers, even if you spend $50,000 + a month… [...]

Mindset for Profit In 4 Steps

One of the most common questions I get from our publisher partners revolves around testing offers. What budget do I need ? What CPC to start with? Where to buy cheap traffic? My answer is ALWAYS the same… and you’re not going to like it. My answer is “It depends…” Lots of factors can effect [...]

MobAff to Present at SWFL Tech Meetup

MobAff will be presenting at Venture X regarding our business and tracking technology today Feb 19, 2013 starting at 6:30 Topics to be covered: What is Performance Marketing Fragmentation due to Mobile Growth Our Tracking Solution Technical Detail and Challenges Future Plans and Goals If you happen to be in naples and would like to swing by [...]

The Complete Mobile Marketing Jumpstart Guide

We created a resource for you all that want to jumpstart your Mobile Marketing business, you can find it Here. This was created by Alex himself and has already proven to work for a lot of people when it was previously released. This is just the tip of the iceberg and there’s a lot more [...]

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